Gastrophysics: The New Science of Eating
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Popular science at its best. Insightful, entertainingly written and peppered throughout with facts you can use in the kitchen, in the classroom, or in the pub (Daniel J. Levitin, New York Times bestselling author of 'The Organized Mind' and 'This Is Your Brain on Music')Truly accessible, entertaining and informative. On every page there are ideas to set you thinking and widen your horizons (Heston Blumenthal, OBE)His delight in weird food facts is infectious...fascinating (James McConnachie Sunday Times)Spence allows people to appreciate the multisensory experience of eating (The New Yorker)The scientist changing the way we eat (Guardian)Not many people are as ready to realize the importance of the senses as Charles Spence (Ferran Adria, El Bulli restaurant, Spain)
It can't fail to entertain, inform and ultimately dazzle(Heston Blumenthal, chef and owner of The Fat Duck, on The Perfect Meal)
From the Inside Flap
Why are 27% of drinks bought on aeroplanes tomato juice? What's the effect of serving food on plates that are small or red or circular? Why do we consume 35% more food when eating with one more person, and 75% more when with three?
This is just a small taste of "gastrophysics", the new field of knowledge pioneered by Professor Charles Spence that combines disciplines including science, neuroscience, psychology and design. Using his two decades of research into the extraordinary connections between our senses, he shows how we can create more tasty, exciting, healthy and memorable eating experiences. Above all, to get the most out of every meal, we need to think about not only what's in the mouth, but also what's in the mind.
In his first trade book, Spence explores each sense, and the different kinds of meals we have, to show dozens of ways that "off-the-plate" elements affect our eating experiences: the weight of the cutlery, the placing on the plate, the background music and more. He reveals, based on his own work, how food companies and the world's top restaurants create cutting-edge technologies to do this, and how this is likely to transform the way we eat in the future.
Whether you are at home or in a restaurant, eating alone or with friends, Gastrophysics uncovers the hidden ingredients available to us all that can change the way we eat -- and the way we live.See all